Fishing by phone - Japan

Ok, so this is how it works, you play the game on your cell phone. Try to catch a fish (in the game), if you manage to do that, then you HAVE A CHANCE of a supplier actually delivering fish to your door-step.

The game is open to Fukuoka-area NTT DoCoMo users who register at the Ippon Zuri site and pre-pay for the games (1,000 yen for 3 games - roughly KWD 2.600) using Edy electronic money.

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Game play is simple: players use the phone keys to cast bait to promising-looking fish in the game’s virtual waters, which include sea bream, crab, and other seasonal fish. When a fish takes the bait, the player is sent to a slot machine screen where, if luck prevails and 3 numbers line up appropriately, the virtual fish is hooked and reeled in. A message is then relayed to the wholesaler, who picks up the real-world equivalent from the local seafood market and delivers it, whole and raw, to the player’s doorstep.

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