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Warner Bros. is launching two Web sites to capture new ad revenue and a younger generation of viewers, the company said Monday.

KidsWB.com, geared for children, debuted Monday, featuring animated characters from the Warner Bros. library, which includes Bugs Bunny, Scooby Doo and DC Comics heroes like Batman.

TheWB.com — with full episodes of shows such as "Friends" and "Smallville" and made-for-online shows — is to launch in a beta test format next month, according to Time Warner Inc.'s Warner Bros. Television Group.

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