Spanair – Unexpected Luggage – Great Marketing

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Passengers may dread the wait for their checked luggage, but that was not the case for passengers coming off Spanair flight JK5208 from Barcelona to Las Palmas last Christmas Eve. 190 passengers arrived shortly before midnight, effectively spending their entire Christmas Eve travelling when normally in Spain Christmas Eve is celebrated with dinners, parties, and presents. "We had to do something to make it a special night for them," Spanair says. So the carrier wrapped every passenger a present--selecting different presents for men and women, adults and children--placed the passenger's name on the box, and then unloaded the presents on the luggage belt as the passengers gathered to wait for the bags.

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