What's In The Name?

"

People don’t take hurricanes as seriously if they have a feminine name and the consequences are deadly, finds a new groundbreaking study.

Female-named storms have historically killed more because people neither consider them as risky nor take the same precautions, the study published in the Proceedings of the National Academy of Sciences concludes.

Link

Err… ok.

I am pretty confident that when a hurricane warning is broadcasted, people in the danger zones wouldn't really be judging the threat based on the name being used to refer to the hurricane. That would be extremely idiotic. And if they are in fact doing that, then the world is definitely better off without these idiots.

That said, I really want to know what the hell triggered this 'research/study'?! Honestly, this is a rather pointless topic to be researching in the first place. There MUST BE a better way to utilise the time of these 'professors' and resources of the universities.

I would have bothered to read the entire article, but I came across this:

Sharon Shavitt, study co-author and professor of marketing at the University of Illinois, says the results imply an “implicit sexism”; that is, we make decisions about storms based on the gender of their name without even knowing it.

*Chuckles.

Sharon Shavitt… seriously woman, just HOW STUPID are you? Perhaps you should do a research on that before you co-author anything else.